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Why is Business Analytics Key to Business Success?

In this present time, we live in the world where business analytics is a well-known term. Being a business person, you always have to be conscious of the latest prevailing trends. With no doubt, we are surrounded by loads of information. But the important thing is to go with that information which is beneficial for you. Sometimes, it gets difficult to choose the appropriate data and make sense out of it. However, you can achieve this with the help of correct business analytics.

So, what is Business Analytics?

In simple words, it can be defined as the tool or methodology which helps you make better commercial decisions. The correct usage of business analytics can help your business estimate future opportunities and get better results. So, let’s check out some importance of the same below.


  1. Business Planning
  2. Gain Market Intelligence
  3. Set Business Goals
  4. Business Planning
  • Develop Business Expansion Plans: Being up to date with the available data can help you come across what’s happening at present. With this, one can find and implement what’s trending in sales. Then you have to check what can benefit you and make an in-depth business plan for your growing franchise. This where the role of a data scientist comes handy as a business planner. But beforehand, make sure that you target correct location for the expansion of your business.
  • Improve Visibilities: Once you are done with the prominent processes you can easily improve your visibilities. As you can point out the areas where improvement is needed.
  • Return on Investment (ROI): With better strategic awareness you get fast reporting, low overheads/minimized operating costs and finally access better quality information and data. This in return will influence your company’s return on investment (ROI).


  1. Gain Market Intelligence About
  • Customers: As a customer when you buy products you are concerned about the brand recognition, value for price, product/service quality, etc. And if you buy the same to sell further, then you are concerned about the ROI too. Business analytics is a weapon, which can help you in making correct and precise decisions.
  • Consumers: Know about your consumer’s behaviour. This helps you analyse their buying trends, for example; what they are interested in and what they are buying. And accordingly, you can develop products which match the prevailing trends and earn profits.
  • Competitors: You can prepare better marketing campaigns. With the correct business analytics, you know what your competitors are onto. Thus, you can work on those points and details which can attract you more audiences. For example, you can look for brand details and customer preferences, and this will differentiate you from your competitors. Thus, you will be able to convert the visitors into a buyer.
  • Marketing & Sales Plan: Always try to grab the opportunities to make productive plans with proper insights. Business analytics helps you to expand your business and let you stand out of the crowd. Following certain analytics can assure you that you are on the right track.
  1. Set Business Goals

As a business person you would have experienced that many a times you couldn’t achieve the set goals. Have you ever thought why? The answer is ignorance of business analytics. But following business analytics, you can keep a track of what’s happening, and are make changes if needed to achieve your goals, which were not achieved when you ignored business analytics.

We hope that the points mentioned above help you manage your business better with the help of business analytics. But we are still ignoring another important aspect and that is proper education. Well, with no doubt, demand for business analytics is increasing day by day. And if you are planning to study further after your graduation then opting for specializations such as PGDM/MBA in Business Analytics will help you achieve success.

RACE, REVA Academic of Corporate Excellence offers excellent programs for PGDM/MBA in Business Analytics in association with IBM.


  • Curriculum designed by experts in Data Science.
  • Certificate jointly awarded by REVA University and IBM.
  • State of the art infrastructure with Wi-Fi enabled classrooms.
  • Contact classes on weekends.
  • Assured lateral placement assistance.
  • Help you to explore the possibilities of future expansions.

RACE will definitely help you achieve what you aim for. For more details please visit https://race.reva.edu.in/programs/pgdm-mba-in-business-analytics/.

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