About REVA Academy for Corporate Excellence (RACE)
REVA Academy for Corporate Excellence (RACE) is an initiative of REVA University offering career focused education for working professionals and organisations. Its portfolio includes executive master’s programmes, short term certifications and customised corporate programmes in artificial intelligence, business analytics, cybersecurity, cloud and related emerging technologies. Programmes combine industry practitioners, applied learning and flexible delivery suited to working professionals.
Program Features:
- Blended learning model
- Flexible contact classes
- 24/7 online support
- Industry expert trainers
Program Areas:
- Business Analytics
- Artificial Intelligence
- Cybersecurity
- Cloud Architecture and Security
About the Position
RACE seeks a senior marketing and sales leader to own the growth of its executive master’s and short term programmes. The manager will translate programme and revenue goals into an acquisition plan within the approved budget, build a qualified pipeline, and lead the team from first enquiry through paid registration and final admission. This is a hands on leadership role with clear accountability for lead quality, conversion, admissions, revenue and team performance.
Job Role and Responsibilities
Growth planning and targets: Build annual and intake wise plans for each programme, channel and market. Use competitor research and employer demand to refine positioning and identify growth opportunities. Set lead, application, registration, admission and revenue targets; review pace against approved seat capacity and intake deadlines.
Lead generation and budget: Build a predictable flow of relevant leads across paid search, social, content, webinars, referrals, alumni, partnerships and outreach. Own campaign budgets, agency briefs, attribution and optimisation; improve lead quality and acquisition efficiency within approved limits.
Admissions conversion: Own the full funnel from enquiry to counselling, application, eligibility checks, offer, fee payment and confirmed admission. Set response time, follow up and CRM standards; identify leakage and improve conversion without misrepresenting programme outcomes or eligibility.
Executive and corporate sales: Lead both individual enrolment and corporate sales for master’s and short term programmes. Develop employer cohorts and learning partnerships with L&D and business leaders; prepare proposals and close opportunities with academic and delivery teams.
Team leadership: Set individual targets and territories; manage daily pipeline reviews, call quality, coaching, training and performance action. Build accountability across counsellors, business development and marketing staff, including agencies and vendors where applicable.
Brand and campaign execution: Coordinate messaging, landing pages, webinars, events, email and social campaigns with faculty, programme, design and content teams. Maintain consistent, accurate programme claims and clear calls to action. Support delegate acquisition and relevant sponsor relationships for strategic RACE events when assigned.
Forecasting and reporting: Use CRM and marketing automation for reliable prospect data and timely nurturing. Report weekly on source quality, funnel conversion, applications, final admissions, revenue, spend and forecast. Escalate gaps with corrective actions.
Required Qualifications & Skills
- Bachelor’s degree preferably in Engineering; MBA or postgraduate qualification in marketing, business or a related field preferred.
- 6–8 years in marketing, admissions sales or business growth, with proven results in EdTech and executive education or continuing education for working professionals. Demonstrated ownership of enrolment/revenue targets, paid acquisition budgets and a high volume lead funnel is essential.
- Leadership: Substantial direct team management experience, with evidence of coaching, performance management and consistent delivery of team targets.
- Capabilities: Strong command of CRM and admissions workflows, digital campaign metrics, Excel and management reporting. Able to interpret cost per lead, cost per admission, conversion, contribution and channel return; strong consultative selling, negotiation and communication skills.
- Market understanding: Experience selling postgraduate or professional education to working professionals and engaging corporate L&D stakeholders. Familiarity with the Indian executive education market and Bengaluru employer ecosystem is advantageous.
- Performance will be assessed against the approved operating plan and intake targets, including qualified pipeline, final admissions, revenue, conversion through the funnel, acquisition efficiency, budget discipline, CRM hygiene, response time and team performance. Targets and definitions will be reviewed as programme priorities and market conditions change.
Job Details
Qualification
Bachelor’s degree preferably in Engineering; MBA or postgraduate qualification in marketing, business or a related field preferred.
Experience
6–8 years in marketing, admissions sales or business growth
Employment Type
Full-Time (On-site)
Positions Available
01
Location
Bengaluru, Karnataka
Industry
Higher Education / Corporate Training
Selection Process
Profile shortlisting; Demo with evidence-based discussion of prior enrolment and budget results; practical funnel and campaign exercise; interviews with RACE leadership and HR.
Ready to Apply?
Send your CV and join our dynamic team at RACE
Email your CV to:
HR@race.reva.edu.in
